The foundation of BLUEPRINT was laid long before the name existed.
After years of working behind the scenes in the creative world of fashion, we felt it was finally time to build something of our own — a brand that reflects not just our aesthetic, but our story, our roots, and everything we believe in.
We first connected while working together on various fashion projects — Jones leading the creative direction, Tunay handling the design side of things. From the very beginning, we were fully hands-on, building collections from concept to final product. Over time, the desire to create something that truly reflected our own identity grew stronger — and that's how BLUEPRINT was born.

From day one, we were hands-on. But as time passed, the urge to create something that truly carried our own DNA became impossible to ignore.

BLUEPRINT is more than a brand. It’s a mindset. A vision shaped by experience, culture, and the relentless pursuit of creative freedom. With every drop, we aim to blend storytelling with streetwear — inspired by timeless design, elevated simplicity, and the city that raised us.

We're just getting started — and we’re bringing everyone who resonates with the vision along for the ride.

“Bis alles so ist, wie wir es uns erträumt haben...”